Celsius
Project Type
Commercial
Intended Use
Experiential brand activation at Breakaway Music Festival 2025
Model
Hey Lanai “Leila” Concessions Trailer Rental
Vision
In collaboration with design agency, Revolution Marketing, our goal was to deliver a dynamic mobile environment that seamlessly blended product engagement with entertainment. The activation took place over a full weekend at Breakaway Music Festival 2025, presented by Celsius.
Execution
We transformed “Leila,” our Concessions Airstream trailer rental into a fully branded centerpiece by wrapping the exterior in custom Celsius graphics. Leila served a dual purpose: a functional beverage service hub and a high-impact stage for live music and DJ performances throughout the weekend.
