Califia Farms x 818 Tequila
Project Type
Commercial
Intended Use
Co-Branded Festival Activation at Coachella 2025
Model
Hey Lanai “Nui Loa” Bar Trailer Rental
Vision
As part of the 818 Outpost at Coachella 2025 — an exclusive, invite-only daytime pop-up experience — this multi-brand activation was designed to spotlight Califia Farms’ Key Lime Colada and Strawberry Crème flavors in signature cocktails crafted with 818 Tequila.
With a lineup that included Rhode, Celsius Live Fit, Quay, Liquid IV and a special performance by DJ Pee .Wee (aka Anderson .Paak), the vision was to create a vibrant, immersive environment where flavor, brand storytelling, and festival culture came together seamlessly.
Execution
We transformed our “Nui Loa” Bar Trailer — part of our curated event rental fleet—into a co-branded activation for Califia Farms.
The trailer was wrapped in vibrant Califia Farms colors and branding, extending across the exterior and under the gull wing for a cohesive visual impact. Outfitted with a fully operational bar, including a glass wash station, ice wells, commercial refrigeration, and a gull wing serving window, the setup was designed for high-volume service and unforgettable guest experiences. The result: a seamless fusion of form and function, serving up bold, flavorful cocktails all day long.
Design Agency: Revolution Marketing
