Garnier
Project Type
Commercial
Intended Use
Branded mobile activation for cross-country pop-up tour
Model
2008 28’ Airstream Classic
Vision
The goal: to deliver an immersive activation that brought the brand to life in unexpected, memorable ways at major pop culture events across the country.
In collaboration with design agency Revolution Marketing, this project set out to create a standout cross-country mobile experience that would introduce Garnier’s Micellar Water to new audiences and re-engage existing fans.
Execution
The vision began with a classic Airstream trailer, chosen specifically for its iconic retro silhouette. From there, it was fully reimagined into a show stopping “Micellar World” experience designed to feel fresh, clean, and immersive.
The build featured a soothing palette of soft pinks, iridescent textures reminiscent of water, and playful bubble-inspired displays. Interactive elements and carefully curated décor created a calming yet visually striking environment, blending nostalgia with modern design to leave a lasting impression on guests across the cross-country tour.
Design Agency: Revolution Marketing
-
Fully branded wrapped exterior and fully custom interior build
Branded claw machine to gamify giveaways
Custom-fabricated “bubble” style product display
Large custom gull-wing entrance
Photo moment via the tiled vanity area with mirror
Tiled greeting counter for sample distribution
